Thursday, December 27. 2007
The Link Theft Detection Warning Posted by Bob
in Search Engine Optimization at
08:39
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All of us yearn for just and fair treatment. Unfortunately fair is not always the case on the internet business. This is very true to linking. How many websites do you know that dont play the internet game fairly? When you have agreed to exchange links, they trick you into believing they have linked to your website when in fact, they havent.
Identify Link Theft This trick is what webmasters call the link theft. But not all lost links should be thrown out to link theft. There are cases when your websites link is lost in a particular page because of online accidents. It is a fact, however, that most cases of lost links or not beneficial links are due to link theft. So in all ways, learn how to avoid link theft. Here are some tips to identify whether or not a particular website is a link thief and what to do to avoid it: Request For Your Links URL Location Before you link to a particular site requesting link from your website, ask them first about your links URL location. You have to do this because some websites forget (or intentionally forget) to give your website a link back if you have already given them a link to their website. Link Robbers Can Deceive Check whether your link on a particular web page is spiderable or not. This is because some websites trick you into believing your link is already live but in fact its not working right. You can do this by clicking on View Source Code of the page that carries your websites link. Check whether your link follows the standard text link. The standard text link is created using this format: a href=http://www.yourdomainname.com/ target=_blank>Anchor Text Some format like the one below is not spiderable by the search engines. onclick="javascript:newWindow('http://www.yourdomain.com.)>Anchor Text Check If The Link Will Redirect How can you check whether your link will just redirect to the same website when clicked? Try pointing your mouses cursor on your link and check the text that appears on the status bar of your web browser. What should appear on the status bar is the url of your website on this format: http://www.yoursite.com Format like the one below means the link will redirect to the same website: http://www.sitedomain.com/page.html Dynamically Generated Link Pages Avoid linking on a dynamically generated link page. How will you identify a dynamically generated link page? If it looks like this, then its a dynamically generated link page. The search engines wont be able to read pages like this. http://www.domainname.com/links/index.php?&brbf=aw There are a number of thieves online. Dont be one of them and dont be a victim of any of them. Guard the benefits of your links by following these tips and ensure a fair internet linking game! This article is written by nPresence an online web marketing agency that specializes in Search Engine Optimization, Pay Per Click advertising, Content Management Systems, Web Design, Conversion Tracking and Analysis. For all your all your web marketing needs, please see http://www.npresence.net/ Thursday, December 27. 2007
Are You Spamming? Dont Get Filtered Posted by Bob
in Search Engine Optimization at
08:36
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Online users use Google for research purposes. Google provides pertinent information related to a search query entered by the online user. As much as possible, Google wants to provide its users with quality content alone. Because of this, it abhors low quality and spammy websites.
Google has come up with various spam filters to get rid of websites that aim to spam its ranking algorithm. What are the Google Spam Filters? Google Sandbox Google considers the age of a website in measuring its importance. Most new websites suffer the Google Sandbox filter. The filter aims to identify whether the website has something good to offer to online users. Link Filter Just because links are important in increasing a websites rank on Google, some websites have taken beyond natural linking and resorted to link farms. Link farms wont help your website get good rankings. As a matter of fact, they can even hurt your websites rank badly. As much as possible, get natural links by adding quality relevant content to your website rather than participating in link farms. Google also filters websites with suspicious number of links. Dont think that just because you have added a thousand link to your website, your Google ranking and visibility will go up instantly. Google will have to find out how you were able to come up with such a huge number of links. Spam Techniques Filter Google hates spam and websites using spam techniques. Some websites attempt to spam Googles ranking algorithm by using spammy search engine optimisation techniques like the use of invisible text, doorway pages, JavaScript redirects and other techniques. Google uses a -30 filter on these websites. What is meant by -30? If your website is caught off guard using spammy search engine optimisation techniques, your ranking will be dropped off by 30 spots. So if you enjoy the 20th ranking before, beware because you might be dropped off to the 50th spot. Getting Filtered Some websites use search engine spamming techniques thinking that they can easily get around these spam filters. But it is not as easy as that. Google is doing its best to stop or prevent spamming. The penalty to spammy websites may be either be dropped ranking or no visibility on the search results. Unless you want these penalties, stop spamming the search engines. Instead of spamming, why not just spend your precious time giving your website relevant content. If you do so, Google will not hate your website. In fact, it will love your website! This article is written by nPresence, a web marketing service provider specialising in Search Engine Optimisation, Pay Per Click advertising, Web Design, Content Management System, Conversion Tracking and Analysis. For more information on nPresence, please visit http://www.npresence.net/ Thursday, December 27. 2007
Link Building Strategy: make huge ... Posted by Bob
in Search Engine Optimization at
08:32
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Quality backlinks are crucial for getting good search engine rankings for a particular website. The number of backlinks denotes the link popularity of a site. The number of websites pointing to a particular site determines its link popularity. More the number of links to a site is the higher its ranking will be. Therefore link popularity of a site bears more weightage from search engine point of view.
Link building: The practice of obtaining links from external websites to a site to improve traffic and search engine ranking is otherwise known as link building. Link building is usually misunderstood as the process meant for increasing the rank of a particular website in search engines. Therefore most of the website owners blindly follow strategies to increase the number of inbound links for their websites. Some of the inbound links are found to be theme oriented links and others are found to be irrelevant to the site. The inbound links, which are in no way related to the site, are considered to be worthless by modern day search engines. Therefore utmost care is taken to increase the number of quality and theme related links during link building process, on the basis of which search engines give a better ranking to a site. The process of developing an inbound-linking program is purely organizational. A link building campaign program broadly includes one way linking, two way or reciprocal linking, three way linking and paying for links program in it. Paying for links and reciprocal linking are more effective than simply getting uncompensated links from other sites. During link building the focus should remain on getting quality traffic for a site. The inbound links obtained in this process may be less in number but should be from sites thematically related to the site. An organized link building strategy makes a huge difference in the search engine ranking of a site. Therefore before link building for a site one must go through the traffic generating factors for the site and later should make a wholesome plan for the link building strategy. This strategy will help the website owner in getting his objective to a large extent. Websites get maximum exposure through link building process. Search engines consider the links from reliable and theme based sites as quality links. New and advanced techniques are always being followed to make the link building campaign a successful one. Link building process is a changeable and difficult process. A website owner always has the option of hiring a good link building service provider to increase the search engine visibility of his site. At last but not the least generating quality traffic should be the objective of a good link building strategy. It will enable one to earn dollars with valuable links without wasting much time. Lipika Mohapatra Lipika Mohapatra is one of the stimulating and dynamic members of our AuroIN family. Read the original article on SEO visibility (authored by Lipika Mohapatra). Check out our SEO Services. Wednesday, December 26. 2007
Redirection Methods Posted by Bob
in Search Engine Optimization at
12:57
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Different redirection methods and their implications on search engine optimization:
Meta-Refresh Javascript Redirect You can redirect visitors by placing a snippet of javascript code within the HTML code of the page you want to redirect. With this method, you can specify the number of seconds before the visitor is automatically redirected to the new page. Search engines dont like this method, because of the potential for abuse: you could write an optimized page for a non-competitive search term, and then automatically redirect your unsuspecting visitor to whatever URL you want. Parked Domains You could register an additional domain name, park it, and make it point to the DNS servers of your main sites hosting account, so that when somebody types the additional domain, they will be transported to your main site. However, this approach may lead to search engines listing the same content twice, one for your main domain, and one for your additional domain. Even if your intentions are good, this approach is not recommended, since search engines may penalize your site for duplicate content. 302 and 301 Redirects When a request for a page or URL is made by a browser, agent or spider, the web server where the page is hosted checks a file called .htaccess. This file contains instructions on how to handle specific requests and also plays a key role in security. The .htaccess file can be modified so that it instructs browsers, agents or spiders that the page has either temporarily moved (302 redirect) or permanently moved (301 redirect). It is usually possible to implement this redirect without messing with the .htaccess file directly, using your web hosts control panel instead.From a search engine perspective, 301 redirects are the only acceptable way to redirect URLs. The URL Forwarding Feature Most domain registrars offer a feature called URL Forwarding. With this feature, you can register a new domain, such as mydomain.net, and have it point to mydomain.com. The problem, however, is that registrars usually do this by implementing a 302 redirect (page moved temporarily). While Google handles 302 redirects very well, passing link popularity from the additional domain to the main one, other search engines dont do this well, diluting link popularity by splitting it between the two domains, and negatively affecting rankings. Therefore, it is better not to use this method, and implement a 301 redirect instead. Redirecting Old URLs To 301 redirect an old URL to a new one, just go to your web hosts control panel, and choose the Redirects option. You can then set up the redirect by filling the blanks. You want to choose redirect option Permanent to implement a 301 redirect. Redirecting additional domains To 301 redirect an additional domain (like in the case of the .net or the .org version of your domain name), you have to set it up as an add-on domain with your web host. If the additional domain was not registered with your web host, you will first have to go to your domain registrar and change the DNS (domain name servers) to the DNS of your web host. You can also use 301 redirection for common misspelled versions of your domain name, or for other good domain names that you dont want your competitors to get. Davis Smith This blog is sponsored by http://www.thewebmarketingblog.com. I am very curious about internet marketing issue thats why I have made this blog. I am too much curious about latest news and updates in this field. Wednesday, December 26. 2007
Bid Directories: An Exciting New Way ... Posted by Bob
in Search Engine Optimization at
12:47
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Bid-for-position web directories, or simply "bid directories", are an exciting new way to buy text links. As the name suggests these directories allow site owners and visitors to bid for a higher position in the listings. Traditional web directories, by contrast, list links by some predetermined criterion, such as alphabetical order, Google PageRank, listing date, and so on. Bid directories allow people not only to bid for a top position but also to increase their bids as needed to maintain the position.
Why buy text links? A site without links is like a business in the middle of nowhere. Links are the electronic roads that connects your site with the rest of the world. If "location, location, location" is the mantra for a building a successful brick-and-mortar business, then "links, links, links" should be one for a successful website. Besides being a source for direct traffic, text links help drive traffic to a site indirectly by increasing a site's rankings in search engine results. Although natural links, i.e. links placed voluntarily by other webmasters to your site, are preferable to purchased ones, it may not be practical to rely on natural links alone, especially for a commercial site that competes with countless others offering similar products and services. Unless your site is truly unique and useful to people, a category to which most sites do not belong, buying links may be your best option to increase your link popularity. The rules for buying text links on bid directories are similar to those on other sites. Simply put, you should buy links in a way that simulates natural linking. Your link profile looks more natural when your inbound links come from directories with a range of Google PageRanks (PR). Although there is natural tendency to target only high-PR directories, a link on a promising new bid directory, which may or may not have a PageRank, can be a good investment down the line. Besides, PR means nothing to other search engines, including Yahoo!, MSN, and AOL. Perhaps the most important factor for deciding whether or not to buy a link on a certain bid directory is how aggressively it is marketed. The first question to ask is, how many other sites link to the directory in question? But marketing goes beyond the sheer number of inbound links. The next question to ask is, where are the links are coming from? You can get an idea of a site's link profile by querying "link:www.domainofinterest.com" (without the quotes) on Yahoo!. While inbound links from competing bid directories is certainly one way to build links to the directory, it should not be the only way. The directory's links look more natural when they come from diverse sources, including article directories, social bookmarking sites, blogs, and forums. The Google PageRank of a directory is often a good indicator of how aggressively it is marketed, but PR could also be one of deception. For instance, an unscrupulous webmaster might replace the content of an existing PR-7 site with a potentially more lucrative bid directory and market it as a "PR-7 bid directory". A tell-tale sign that this has occured is when the domain name of the directory has nothing to do with web directories or search engines. Another good sign is when its category subpages are PR-0 or do not have PRs at all. That is not even to mention the many ways bogus PRs might be obtained. Most bid directories are made from commercially available scripts customized to the siteowners' tastes. The level of customization is indicative of the directory owner's effort to stand out from the crowd and often their commitment to do whatever it takes to make their site succeed. So, all else being equal, it's better to go with a bid directory with a highly customized design than one that looks like a hundred others. Many bid directories categorize links alphabetically by the first letters of their titles, as a telephone book lists people's names. These directories are not particularly useful to visitors looking for sites on a particular topic, say gardening. Visitors should not have to click on every letter from A through Z to find sites pertaining to gardening. Considerable time would be saved if the sites were categorized by topic, e.g. "Home and Garden", rather than the first letter of their titles. More importantly, links that are grouped with others of similar content are viewed as more relevant by the search engines than those grouped with unrelated sites. As an advertiser, you'll get more for your money from a directory that sifts sites into topical categories than one that uses alphabetical categories-- all else being equal. Let me end this article with a word of caution. While bid directories should be a part of your link building campaign, don't put all your eggs in one basket by relying too heavily on them. There is a bit of a novelty factor in bid directories, and no one knows whether they will set a new trend in advertising or eventually die down as another fad. Oudam is the webmaster of www.Top15Links.com, a bid-for-position web directory that allow site owners and visitors to bid for one of the top 15 position in each category. The top 15 links of all categories are prominently displayed on the home page. Top15Links.com employs a winning marketing strategy that puts 80% of link revenues back into promoting the site. Oudam Em Oudam Em is the webmaster of www.UnlimitedTraffic.net, a site that offers a wide range of cost-effective web traffic solutions. Visit his site to use his manual web directory submission service to quickly submit your site to up to 500 search engine friendly web directories. Monday, August 27. 2007
Increase your SEO visibility: Useful ... Posted by Bob
in Search Engine Optimization at
08:42
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Presently, most of the advertising companies are launching their websites and the main objective behind it is to get maximum number of targeted customers to their websites. It ultimately helps them to increase the sales of their products and services. But you cant achieve your target with non-search engine-friendly website. For better SEO visibility of your website, you need to make your website search-engine-friendly whether your business is partly or wholly related to internet; Search Engine Visibility has a great role in making your website SE-friendly. You should design your website for search engines standpoint and visitors standpoint. Different SEO companies provide different SEO services to increase the search engine visibility of their clients website. As a webmaster you have adopted various SEO techniques to boost your search engine visibility, but yet you have not got your desired result. Then its time for you to seriously consider hiring a professional SEO company who can give a phillip to your websites visibility in the major search engines.
To begin with, you need a pre-SEO report offered by one of the most reliable and ethical SEO Company to identify the technical flaw of your website. Among different SEO services provider, Auroinfotech solutions is one of the leading SEO Company in India, provide services on Search Engine Optimization and Search Engine Marketing which includes pay per click management and many more. Our SEO specialists follow search engine approved SEO techniques and strategies. This helps the webmasters to get better search engine ranking and increase their SEO visibility. If you are an online marketer or a company owner and want to increase your SEO visibility, then you can hire our SEO experts to make your site more visible in the search engines. Our SEO consultants can give you tips on how to develop your website that please both the search engines and your target audience. Our SEO visibility campaign offers ground-braking and proven techniques performed by industry experts to make your site visible. Finally, we can say Auroinfotech Solutions offers clear instructions and tips for building better web pages. For more detail, you can contact us. Lipika Mohapatra Lipika Mohapatra is one of the stimulating and dynamic members of our AuroIN family. Read the original article on SEO visibility (authored by Lipika Mohapatra). Check out our SEO Services. |
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