All of us yearn for just and fair treatment. Unfortunately fair is not always the case on the internet business. This is very true to linking. How many websites do you know that dont play the internet game fairly? When you have agreed to exchange links, they trick you into believing they have linked to your website when in fact, they havent.
Identify Link Theft
This trick is what webmasters call the link theft. But not all lost links should be thrown out to link theft. There are cases when your websites link is lost in a particular page because of online accidents. It is a fact, however, that most cases of lost links or not beneficial links are due to link theft. So in all ways, learn how to avoid link theft. Here are some tips to identify whether or not a particular website is a link thief and what to do to avoid it:
Request For Your Links URL Location
Before you link to a particular site requesting link from your website, ask them first about your links URL location. You have to do this because some websites forget (or intentionally forget) to give your website a link back if you have already given them a link to their website.
Link Robbers Can Deceive
Check whether your link on a particular web page is spiderable or not. This is because some websites trick you into believing your link is already live but in fact its not working right. You can do this by clicking on View Source Code of the page that carries your websites link. Check whether your link follows the standard text link. The standard text link is created using this format:
a href=http://www.yourdomainname.com/ target=_blank>Anchor Text
Some format like the one below is not spiderable by the search engines.
onclick="javascript:newWindow('http://www.yourdomain.com.)>Anchor Text
Check If The Link Will Redirect
How can you check whether your link will just redirect to the same website when clicked? Try pointing your mouses cursor on your link and check the text that appears on the status bar of your web browser. What should appear on the status bar is the url of your website on this format:
http://www.yoursite.com
Format like the one below means the link will redirect to the same website:
http://www.sitedomain.com/page.html
Dynamically Generated Link Pages
Avoid linking on a dynamically generated link page. How will you identify a dynamically generated link page? If it looks like this, then its a dynamically generated link page. The search engines wont be able to read pages like this.
http://www.domainname.com/links/index.php?&brbf=aw
There are a number of thieves online. Dont be one of them and dont be a victim of any of them. Guard the benefits of your links by following these tips and ensure a fair internet linking game!
This article is written by nPresence an online web marketing agency that specializes in Search Engine Optimization, Pay Per Click advertising, Content Management Systems, Web Design, Conversion Tracking and Analysis. For all your all your web marketing needs, please see http://www.npresence.net/
Thursday, December 27. 2007
Online users use Google for research purposes. Google provides pertinent information related to a search query entered by the online user. As much as possible, Google wants to provide its users with quality content alone. Because of this, it abhors low quality and spammy websites.
Google has come up with various spam filters to get rid of websites that aim to spam its ranking algorithm. What are the Google Spam Filters?
Google Sandbox
Google considers the age of a website in measuring its importance. Most new websites suffer the Google Sandbox filter. The filter aims to identify whether the website has something good to offer to online users.
Link Filter
Just because links are important in increasing a websites rank on Google, some websites have taken beyond natural linking and resorted to link farms. Link farms wont help your website get good rankings. As a matter of fact, they can even hurt your websites rank badly. As much as possible, get natural links by adding quality relevant content to your website rather than participating in link farms.
Google also filters websites with suspicious number of links. Dont think that just because you have added a thousand link to your website, your Google ranking and visibility will go up instantly. Google will have to find out how you were able to come up with such a huge number of links.
Spam Techniques Filter
Google hates spam and websites using spam techniques. Some websites attempt to spam Googles ranking algorithm by using spammy search engine optimisation techniques like the use of invisible text, doorway pages, JavaScript redirects and other techniques. Google uses a -30 filter on these websites. What is meant by -30?
If your website is caught off guard using spammy search engine optimisation techniques, your ranking will be dropped off by 30 spots. So if you enjoy the 20th ranking before, beware because you might be dropped off to the 50th spot.
Getting Filtered
Some websites use search engine spamming techniques thinking that they can easily get around these spam filters. But it is not as easy as that. Google is doing its best to stop or prevent spamming. The penalty to spammy websites may be either be dropped ranking or no visibility on the search results. Unless you want these penalties, stop spamming the search engines.
Instead of spamming, why not just spend your precious time giving your website relevant content. If you do so, Google will not hate your website. In fact, it will love your website!
This article is written by nPresence, a web marketing service provider specialising in Search Engine Optimisation, Pay Per Click advertising, Web Design, Content Management System, Conversion Tracking and Analysis. For more information on nPresence, please visit http://www.npresence.net/
Thursday, December 27. 2007
Quality backlinks are crucial for getting good search engine rankings for a particular website. The number of backlinks denotes the link popularity of a site. The number of websites pointing to a particular site determines its link popularity. More the number of links to a site is the higher its ranking will be. Therefore link popularity of a site bears more weightage from search engine point of view.
Link building:
The practice of obtaining links from external websites to a site to improve traffic and search engine ranking is otherwise known as link building. Link building is usually misunderstood as the process meant for increasing the rank of a particular website in search engines. Therefore most of the website owners blindly follow strategies to increase the number of inbound links for their websites. Some of the inbound links are found to be theme oriented links and others are found to be irrelevant to the site. The inbound links, which are in no way related to the site, are considered to be worthless by modern day search engines. Therefore utmost care is taken to increase the number of quality and theme related links during link building process, on the basis of which search engines give a better ranking to a site.
The process of developing an inbound-linking program is purely organizational. A link building campaign program broadly includes one way linking, two way or reciprocal linking, three way linking and paying for links program in it. Paying for links and reciprocal linking are more effective than simply getting uncompensated links from other sites. During link building the focus should remain on getting quality traffic for a site. The inbound links obtained in this process may be less in number but should be from sites thematically related to the site. An organized link building strategy makes a huge difference in the search engine ranking of a site. Therefore before link building for a site one must go through the traffic generating factors for the site and later should make a wholesome plan for the link building strategy. This strategy will help the website owner in getting his objective to a large extent.
Websites get maximum exposure through link building process. Search engines consider the links from reliable and theme based sites as quality links. New and advanced techniques are always being followed to make the link building campaign a successful one. Link building process is a changeable and difficult process. A website owner always has the option of hiring a good link building service provider to increase the search engine visibility of his site.
At last but not the least generating quality traffic should be the objective of a good link building strategy. It will enable one to earn dollars with valuable links without wasting much time.
Lipika Mohapatra
Lipika Mohapatra is one of the stimulating and dynamic members of our AuroIN family. Read the original article on SEO visibility (authored by Lipika Mohapatra). Check out our SEO Services.
